Dear DMA MTI Council Member:

Wow! I participated in the MTIC sponsored Webinar on "How Not To Look Like A Spammer." I hope you were one of the nearly 300 people that were part of it.

It was an excellent presentation on a very relevant topic that challenges us both as marketers and consumers. What especially impressed me was the amount of interactivity by the viewers, including real-time comments and questions sent online during the program. What a great use of marketing technology!

So here we are again with another newsletter design especially for you. Please enjoy the content we seek out for you, and let us know what's on your mind these days in your world of interactive marketing.

Best Regards,
Lawrence Hefler
Chair, The MTI Council

Selecting the Right Marketing Technology Solution to Improve ROI

Wouldn't it be great if there was one comprehensive resource to summarize the wide range of marketing technology applications, understand their business and technical value, and teach marketers exactly how and when to use them? This is the first in a series of articles from three of the industry's most prestigious experts that will define the basics of the marketing technology continuum. Learn about the categories of marketing technology, the definitions, and some suggestions on how to identify the most appropriate solution(s) for your business.

Learn More...
http://www.the-dma.org/cgi/dispnewsstand?article=1643

Nature Trade Center Boosts Web Business

Nature Trade Center of Naples, Fla., is a successful direct mailer selling nutritional supplements to customers all over the United States. About two years ago, they recognized the potential for increased sales and profits from extending their operations to the Internet. After a disappointing first start, they hired Archie Isherwood to reinvigorate and manage the second-generation Internet Initiatives. Learn more about the steps Nature Trade Center took to fulfill their goals and develop a successful interactive marketing plan.

Find Out More...
http://www.the-dma.org/cgi/dispnewsstand?article=1644

Interested in an Upcoming DMA Event? Check out our Calendar of Events

http://www.the-dma.org/cgi/dispnewsstand?article=1646

The DMA - Helping Direct and Interactive Marketers Succeed.

Join one of The DMA's 16 Councils today! The movers and shakers in Direct and Interactive are already members, shouldn't you be too? For more info go to http://www.the-dma.org/councils/.

Hochwert Awarded DMA's First MTIC Award of Excellence

The DMA's Marketing Technology & Internet Council has awarded its first MTIC Award of Excellence to Stuart Hochwert, president and founder, Ampere Media LLC (Northbrook, IL). Hochwert was honored on December 3 during the National Center For Database Marketing (NCDM) Conference & Exhibition at the Disney Dolphin in Orlando, FL. Click here to read the full story.